Rebranding Process of Frog Hollow Neighbourhood House
- Leah Yin Blog A Sweet Combination of Art & Design
Throughout the discovery meeting and the brainstorming meeting, we cultivated a collection of creative ideas & directions. The feedback results from the public helped guide our team discussion as we are reminded to balance the key perceptions of staff with that of the public. Currently participants view Frog Hollow as a fun, warm and supportive place to make friends, and gain valuable experiences and skills.
COLLABORATIVE MOOD BOARD
The visual mood board that the team staff contributed images to, helped articulate the collective desire to reflect the interconnected, inter-generational, nurturing, and enthusiastic qualities of Frog Hollow and its community. “Connected hands” was a distinctive motif that many staff used to exemplify the supportive role that FH plays within the neighbourhood.
Mood Boards & Ideation Sketches
Sample moodboards I created
Logo Sketches inspired from collaborative creatives
Special thank you and credit to collaborators:
Copywriter: Lee Anne Michaluk
Designer: Monica Gault
Developer: Alessendro Biavati
Photographer: Sharon Barnes